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Request for proposals: Human Centered Design to build Girl Networks & Girl Champions
Who We Are
Girl Effect is an international non-profit that supports girls through adolescence, empowering them to make positive choices and reach their full potential. Founded by the Nike Foundation in 2004, Girl Effect is now an independent organisation working from nine global locations and active in over 50 countries.
Driven by in-depth insights and innovative behaviour-change techniques, Girl Effect creates media brands to deliver multi-platform content that is entertaining, informative and relevant to their everyday lives. Where possible, Girl Effect uses digital technology to reach girls at scale and works with partners to drive demand for and link to services.
Our work is supported and funded by many people and organisations, from governments and philanthropists to NGOs and corporates.
Girl Effect’s white paper identifies Girl Networks and Girl Champions as a core component of our Theory of Change (TOC). How might networks of girls through facilitated interaction and engagement with GE content deepen the impact of our content in shifting drivers – and, ultimately, behaviours.
Girl Effect is in the early stages of designing our global Girl Networks and Girl Champion model: key learning questions, the change we want to create, our design parameters and potential partnership opportunities.
Tujibebe, (TJ) GE’s youth brand in Tanzania, has been identified as an ideal testbed to pilot an approach that builds on existing best practices and learnings, whilst meeting new organisational ambitions.
To address GE’s TOC learning objectives and contribute to Tujibebe’s behavioral outcomes, speaking about sex, body curiosities, and concerns with peers, GE is seeking a Human Centered Design (HCD) partner to build and test the tools, systems, and prototypes that equip Girl Champions, Girl Networks and partners to convene and facilitate discussions amongst girls engaging with Tujibebe content. We believe that leveraging technology will serve an essential role in equipping Girl Champions in training and performing specific duties to support networks in their communities.
The goal is to design and pilot a Girl Networks model that enables us to reach girls with less access to media or digital channels and accelerate and deepen change by guiding conversations around our content. The model will reinforce key messaging from the Tujibebe radio drama and, where appropriate, signpost to services.
In addition to contributing to Tujibebe outcomes, part of this work will include building for scale and replication, ensuring the outputs and learnings of Tanzania pilots are captured and packaged for ease of use and replication by other brands and future brands. The design of the model will need to balance Tanzania needs with the needs across our other markets. Can the work in Tanzania be replicated or easily adapted for different contexts and geos. What is the global girl champion/girl network toolkit?
Girl Networks aim to reach girls with limited or no digital access, who are likely to be a large proportion of our target audience in Tanzania and many other African countries in short to medium term.
From a measurement point of view, there is an opportunity to demonstrate the added value of networks in addition to other Tujibebe products vs the change delivered by networks alone. Media is often distributed at a community level and not national broadcast, so demonstrating the impact of exposed and unexposed groups is possible.
There is a robust network of girl practitioners and live partnerships conversations:
Girl Guides: Are keen to work with Girl Effect and leverage their extensive network of girl champions.
MSI and PSI have club networks in overlapping locations, and we have existing relationships with them globally and in-country.
Key Learning questions:
There are many assumptions, risks, barriers as well as opportunities we see in this program, and we are keen to answer some key learning questions such as, but not limited to:
GE is eager to move quickly in hiring and hopes the hired consultant will act with equal urgency. This consultancy will include 365 days full working days level of effort (LOE) and is expected to be complete by September 30th, 2022.
Table 1: Tentative timeline (Tentative – to be refined and agreed upon with the selected agency)
Who You Are:
Girl Effect is asking for qualified firms to submit proposals (5-10 pages) addressing the above scope and timeline that includes the following:
This engagement will be managed by a member of Girl Effect’s global Programmes team, who will work with the successful supplier to ensure its timely and thorough execution.
The criteria against which proposals will be evaluated are listed below:
Technical Evaluation Stage 1 – Desk Review
Technical Evaluation Stage 2 – Pitch/Demo/Presentation (Please note only shortlisted technical proposals that attain a minimum score of 70% will be invited to pitch)
Value for money/proposed budget breakdown
GE is not liable for any cost incurred during the preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
Applicants are advised to ensure that they clearly understand their tax position regarding local jurisdiction tax legislation provisions when developing their proposals.
Girl Effect reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. Girl Effect shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organisational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found at https://ift.tt/3lGWiuS. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
How to Apply
To apply for this opportunity, please submit a proposal by email with the subject line “Human Centered Design to build Girl Networks & Girl ChampionsRFP ” to [email protected] by 5th October 2021 5:00 PM EAT.
Prospective respondents who may have questions regarding this RFP may submit their enquiries to the same address provided by 23rd September 2021 5:00 PM EAT.